The only way to make money from a site is if you have enough traffic and this traffic converts well. Search engines are one of the proven ways to get traffic to your site. If you know how to top Google, Bing and Yahoo for the keywords of your choice, you could be making lots of money from your site. Link building is among the most important factors to rank well with search engines.
You can easily obtain links from articles, reviews, blogs, forums and link exchanges; this will undoubtedly improve your ranking with search engines. However if you don’t track these links, you will never know the status they are this is why you should track your links with backlink software.
When a webmaster has no experience with link building, he or she thinks that you add your link on site and this is all. Most often than not it isn’t because your link might stay there or it might not.
Link tracking can help to see what happens with your links. When you spend so much time and resources to build backlinks, it feels unfair that not all of these links will stay the way you want them. You have the option to manually monitor your links to see if they are deactivated or not but this is a very impractical approach, when the number of backlinks is impressive. In such cases link tracking is your best option.
The main function of a link tracker is to gather all link exchanges to your site in one place. After your links are inside the link tracker’s database, the software automatically verifies if your links are active and notifies you when there is a problem.
Tracking if a link is active or not is not the only function a link tracker can provide. Very often link trackers report the Page Rank of the page where your link comes from. Page Rank measures the weight of the link and the basic rule is that the higher the Page Rank of the page where your link resides, the better this is for you.
The use of a link tracker seriously improves the efficiency of your link building efforts. With a link tracker you have more control over your link building campaign. For example, BacklinkReporter.com is a free link tracking tool and it can do miracles for you and for your backlinks. Try this free service and you will see how beneficial a link tracker is.